Herzogenaurach, Germany, 24 January 2022 - PUMA announces the launch of VELOPHASIS, its new hybrid trainer inspired by the 2000s. For this new design, PUMA was inspired by an important part of its archive. The VELOPHASIS design is inspired by the COMPLETE line, a license that defines the 2000s for the brand.
Designed for running, the PUMA COMPLETE line allowed the brand to develop revolutionary technologies such as iCELL. Revolutionary technologies such as iCELL, e+CELL and EverRide, which have been used by runners all over the world. used by runners all over the world. The VELOPHASIS builds on this heritage, adapting it to the visual codes of Y2K culture thanks to PUMA's progressive vision.
The design of the new franchise takes the best of both eras. The upper of the VELOPHASIS is asymmetrically constructed. asymmetrically constructed. The inserts are taken directly from the run of the 2000s, but covered in new materials. new materials. The honeycomb mesh, structured panels and aggressive shape pay homage to the heritage of the COMPLETE line. the heritage of the COMPLETE line.
The first colourways of the VELOPHASIS are based on a more contemporary aesthetic inspired by the Vaporwave movement and the Internet culture of the early 2000s, with vibrant tones contrasting with the sobriety of its design.
As early as the 1950 the brand partnered with leading sports experts to create the perfect garment, carrying the ethos into sports culture, fusing heritage with trend, and the p
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